Roll your own

In what must make sound business sense to someone, Beliefnet pays a PR firm to send me occasional emails announcing new Beliefnet content. Mostly I delete the emails unread; sometimes I read them; rarely, I mention them here.

This is one of those rare times I mention an email ad for Beliefnet. I got one today that reads in part:

How 'The Secret' Helped You

Beliefnet readers say that the best-selling book and DVD "The Secret" has worked miracles in their lives--from money for college to a new swingset. Read their inspiring stories.

I'm not sure what to say about this snippet, except that it would never have occurred to me to link the terms "miracles," "a new swingset," and "inspiring stories" quite so ... unselfconsciously.

Let me propose my own law of attraction: Religious indifferentism attracts idiocy.

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