To put it another way
Pope Francis is not a catechist. He is a pastor.
Catholics need to stop reading him as though he is trying to catechize us.
More to the point, we need to stop treating what he is trying to teach us as though it were catechetical. That way only leads to the response, "Nothing new here, he already agrees with me," and we come away having learned nothing, because we are looking at what the Pope is saying from a perspective which blinds us to his message.
The media will do what the media will do. That's no excuse for Catholics to do what the media does.